"When I got into this whole makeup-as-a-career thing I was just trying to solve a personal problem. I couldn’t find a good lipstick that didn’t harm animals or the planet."

When the founder of Axiology, Ericka Rodriguez, tried vegan lipsticks, she was let down. They were super drying and just didn’t deliver the way her other lipsticks did. So she got to working in her kitchen and two years later she had the 10-Ingredient formula that launched Axiology.

Making super ethical makeup is a lot harder than you’d think but it’s worth the sweat. More and more people are demanding vegan and planet friendly makeup. It’s cool to think we’re playing a part in making over the beauty industry.