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Our Story

bisoui is inspired by the French approach to lifestyle and beauty: the importance of self-care and using quality ingredients that are good for your body and skin.

Our brand

Here at bisoui, we support artisans who are helping to build a toxic-free beauty industry and a sustainable environment for our planet.

We have thoughtfully curated products from craftsmen and craftswomen all over the globe and we are the official stockists of all the brands listed on our site. Our brands are committed to sustainability, they never test on animals, and they use only natural ingredients to create quality products. Most of these products are lovingly handmade in small batches and they have a shorter shelf life due to the lack of chemical preservatives.

We also support transparency in the ingredients used and the method of production. All of the ingredients are listed in each product page and we ask our suppliers to share their company practices to ensure that their products are produced ethically.

Our Mission

bisoui strives to provide our customers with the best selection of natural, sustainable beauty brands for all genders. We believe passionately in building a toxic-free beauty industry and not harming our planet and other people while we’re at it.

A letter from the founder

I’ve worked in the beauty industry and been a consumer for many years. Trends have come and gone, but I realised that our French friends are not trend followers. They stick to what they already know: that a red lipstick is the most classic look you can ever pull off, and that good skin comes from what you put in your body. Google ‘French beauty’ and you’ll see what I mean. They also live by the belief that quality matters whether it comes to the ingredients you use to cook a meal, or the ingredients that make up the products you use on your skin.

In a world where we’re often obsessed with consumption, sometimes the best thing to do is just to take a step back and go back to basics. New beauty products are being created all the time, but do we really know what’s in it and what it does to our bodies? We put products from the most popular brands onto our skin, the largest organ, without thinking about how the toxins are absorbed into our bloodstream.

Maybe beauty products shouldn’t have to harm our bodies; maybe the best ingredients have already been created by Mother Nature and can be found all around us. There is a huge community of people who decided to create their own products after their loved ones faced skin issues, or even after developing those skin issues themselves. There are founders who believe so passionately in building a better world and creating products that do not harm people, animals or the environment. Those are the brands we bring to you.

We do not claim to know everything there is to know about natural products and ingredients; we’re still learning and asking questions all the time. But we promise to strive to improve our knowledge, and always listen to our customers.

Thank you for supporting these artisans, and for helping to build a non-toxic beauty community.

Team bisoui

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